Billed as the "greatest entertainment event to date in Africa" the World Cup Kick-Off Celebration Concert will be held at Orlando Stadium in Soweto, Johannesburg.
The 3 hour extravaganza will feature Alicia Keys, the Black Eyed Peas, Shakira and John Legend, is scheduled to begin at 8:00 pm local time (GMT +2), or 2:00 pm EST.
We in the U.S. can watch the concert streaming on VEVO.
“We are thrilled to have a concert of such magnitude and performing talent raise the curtain on the first FIFA World Cup on African soil,” said FIFA Secretary General Jerome Valcke. “It is testament to the universal and unifying power of football and music and will start the competition off on the right note – of celebration.”
The Artists:
Alicia Keys
Angelique Kidjo
Amadou & Mariam
Black Eyed Peas
Blk Jks
Freshlyground
Hugh Masekela
John Legend
Juanes
Shakira
Soweto Gospel Choir
The Parlotones
Tinariwen
Vieux Farka Toure
Vusi Mahlasela
All net proceeds from the concert will be donated to “20 Centres for 2010”, the Official Campaign of the 2010 FIFA World Cup South Africa™, which aims to build 20 centers across Africa offering education and healthcare services as well as soccer training to disadvantaged communities.
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